project details

Chai Govindam is a brand dedicated to bringing you the true essence of a superb desi Chai. Mr Namit Goyal founded Chai Govindam in 2017 after deciding to change an underappreciated notion of launching a Chai business.

When the founder of Chai Govindam came to us, their brand aspects were not uniform. We decided to give them a complete rebranding solution. We started by learning about their existing brand elements and figuring out ways to preserve them as primary elements, without making drastic changes. We began by brainstorming colours and typography.

We then worked on the main illustration, patterns that would be used everywhere, i.e., creatives, pamphlets, website etc. We then combined patterns and elements to design the packaging of the products and how their merchandise and stationery would look. We then combined them in a style scape and presented two different variations of style scape. Then we planned the website’s appearance and developed it.