-
Hilers World
Hilers World
project details
Hilers World is a business that specializes in creating unique culinary experiences for customers. However, when we first met the team, we noticed that their brand identity lacked the visual appeal and consistency needed to stand out in the competitive food and beverage industry.To begin the branding overhaul process, we conducted extensive research on the top brands in the industry and identified key elements that would be useful for Hilers World branding strategy. We then developed a persona for Hilers World ideal customer base and used this as a foundation for creating a new logo that captured the essence of the brand.
Next, we worked on creating a cohesive visual identity by developing typography, color palette, and style scapes that ensured that the brand had a consistent look across all mediums. We also designed new packaging that not only looked visually appealing but also reflected the quality and uniqueness of Hilers World food offerings.
project summary
- client name
- Hilers World
- launch date
- 2022
- services
- Website, Log Design, Pattern Design, Menu Card Design, Stand Design
To enhance the brand’s digital presence, we redesigned their website to be more user-friendly and visually appealing, incorporating high-quality images of their food and drinks to entice customers. We also developed a brand guide that outlined specific guidelines for using the logo, typography, and other visual elements to maintain consistency and reinforce the brand identity.
Lastly, we created a comprehensive marketing strategy for Hilers World that included designing enticing creatives, developing informational pamphlets, and keeping their social media presence active and engaging to keep customers informed and excited about their offerings. With our help, Hilers World has now established a strong brand identity and is ready to make a mark in the industry.